Did you know that almost 3 out of 4 mall-goers are eager to return to brick-and-mortar stores?
The global consumer report published by IBM is undoubtedly excellent news for businesses after the hard years brought by the pandemic. But more importantly, it is a huge opportunity to create true brand and customer engagement by drawing the attention of your audience using cutting-edge technologies such as Augmented Reality (AR). At the same time it should be easy to use and fun! So what do we want?
Brand engagement through AR technology
In simple terms, brand engagement has to do with the formation of attachments, whether emotional or rational, with your target audience. The importance of creating such attachments is that customers become loyal fans of the brand.
Needless to say, giving consumers and fans a unique experience when they visit your business or event is one of the most effective strategies for increasing conversion rate, repeat visits, and even attracting friends and family from your loyal customers.
In this sense, the most efficient way to attract the attention of potential customers and increase brand engagement is to use technologies such as Augmented Reality (AR) to create "phygital experiences."
Proof of this is an extensive study carried out by Snapchat that shows that many young consumers or guests are willing to visit stores with smart mirrors and similar devices that offer AR experiences.
The question you should be asking yourself is, how can your business provide this type of experience to your audience?
Introducing the AR.BOX, a smart solution to boost brand engagement
Can you imagine combining social media engagement with AR technology? Well, that's one of the many advantages offered by our exclusive AR.BOX.
The AR.BOX is an Augmented Reality Photo Box that uses state-of-the-art technology to bring your customers an unforgettable experience. Thanks to its body tracking technology, configuration flexibility, high-resolution screen, and intuitive controls the AR.BOX is the ideal solution for various use cases such as:
Movie theaters. Imagine that during the premiere of the next superhero movie, you could offer attendees the possibility to take a selfie with the protagonist or character of their choice. Wouldn't that be a unique experience worthy of being shared on social media?
Sports stadiums. It is known that fans of sports teams tend to have strong brand engagement. To that end, the AR.BOX is ideal for taking the fan experience to the next level. From taking a photo with their favorite player to a selfie on the field, the AR.BOX offers unique moments to share.
Retail stores. The possibilities of AR.BOX in retail stores or shopping windows is endless. Take, for example, a store that sells exclusive clothing, shoes and accessories. Customers could easily try out different colors and designs from the collection e.g. sneakers, customize them by using AR.BOX as a smart mirror.
Musical/theaters. Performing arts such as dance, opera, musicals, and more can also benefit from AR.BOX. Regardless of the occasion, the AR.BOX offers unique moments to the audience like taking a selfie for example with an undead from dance of the vampires or a phantom from the opera.
Shopping windows. Thanks to its modular design, the AR.BOX can be integrated into a shopping window and transforms visitors into a variety of objects as they walk past. It doesn't matter whether it's a Lego figure, an M&M or a superhero. The use of changing perspectives when looking into or walking past the shopping window is also conceivable.
The above are just a few use case examples. The AR.BOX is designed to offer maximum flexibility and a unique user experience.
4K ultra high definition displays ranging from 40" to 98".
WiFi, LTE, and LAN connectivity.
Ready to ship in robust flightcases.
Images and Boomerangs shared via QR code, NFC and email.
Bodytracking and face recognition.
Touch or gesture controls.
All in all, the AR.BOX is the best solution to grab the attention of your target audience and drive brand engagement to levels you never thought possible.